Demographics And Psychographics

What information do media companies use to create a demographic profile of their audience?

Companies mainly look at what their audience likes and they try their best to develop/upgrade their products in that way. They mainly use stereotypes to find out what their customers are interested in so that the company provides them with what they want/need.

Why are media companies and advertisers increasingly using audience profiling and not just demographics?

One reason why companies and advertisers increasingly use audience profiling and not just demographics is because they want to analyse their customer wants/needs so that the customers have a variety of choices to choose from. This allows the company to make more sales and grow.

What are the seven different Psychographic groups? 

- The Aspirer

- The Reformer

- The Explorer

- The Mainstream

- The Succeeder

- The Struggler

- The Resigned

Write a brief summary of what each Psychographic group is seeking or motivated by.

The Aspirer - They are driven by other people's perceptions rather than their own values.

The Reformer - An independent group who are anti-materialistic and make decisions on their own.

The Explorer - A group of people with bright ideas who love to discover new things.

The Mainstream - These people are very fundamental and they live in a domestic world, they are the mainstream of society.

The Succeeder - These people are very organised and are self-confident, they have a strong goal which they believe they deserve.

The Struggler - These people do not care about their money and they are very disorganised, they are heavy consumers with no goals or daily routines.

The Resigned - These people care about the economy and they're main goal in life is just to survive.

What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

One psychographic group I think I may belong in is The Succeeder or The Explorer. One reason why I belong in The Succeeder group is because I am very self-confident and organised. One reason why I believe I belong in The Explorer group is because I think of many new ideas and I'm very good at discovering new ideas.

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